(i)Media Coverage – Nirdhan hosted a wonderful event to celebrate its 6th anniversary on 23rd August 2017. There were many members of the regional and national press there who reported extensively about our livelihood programmes in the days following the event.
Here’s a sample of the online coverage:
• IBTN9: Nirdhan empowers 11,000 families through work eco-systems:- click here to see in details
• United News of India: Nirdhan brings about positive change:- click here to see in details
• Web India 123: Nirdhan brings about positive change:- click here to see in details
• India Blooms: Nirdhan aims to alleviate rural poverty by creating permanent livelihood options:- click here to see in details
• UN News: Nirdhan aims to alleviate rural poverty by creating permanent livelihood options:- click here to see in details
Other articles appeared in print media including:
• Times of India: Empowering through work culture
• Dainik Sambad: Standing next to economically challenged people
• Jansatta: 11,000 families benefitted
• Dainik Statesman: Earning livelihood through agriculture
Mr. Vasant Subramanyan, Chairman of Nirdhan speak to RJ Animesh live on 91.9 Friends FM Kolkata:- click to hear
(ii)Educational programme for skill upgradation of LSPs and home-farmers – Staff and home-farmers received additional poultry training from the Central Poultry Development Organisation – a government organisation to upgrade their skills. A 6-day training course on knowledge and skills development in poultry farming was conducted by the central government’s poultry development organization in December 2013. It was attended by the Nirdhan management team, field staff and some home-farmers. Training was given on education and development (particularly the scale of poultry meat/eggs requirement across India and the government’s various schemes to promote it) and it also created awareness towards other forms of poultry farming, such as different chicken/duck breeds, turkey, emu, ostrich and even Japanese quail. Given that Nirdhan is expanding options and choices for home-farmers in poultry farming, this training came at the right time, encouraging farmers and motivating LSPs. Consultations, certificates and training session photographs were given out at the end.
(iii) Prize distribution ceremonies – Prizes are distributed twice in a year to motivate the LSPs for their work and achievement for the success of the programme. The idea of this award function was introduced to motivate the LSPs, this is held at the head office in Kolkata or one of the branch offices; the best performances by LSPs are awarded with trophies, certificates and cash prizes. This encourages the team to achieve their targets. The LSPs are also motivated by the prospect of promotion every year through this event.